Driving the narrative


Planning and Strategy a First The thought that counts.

When a business considers a marketing campaign or when a company faces a PR crisis, the first step is to plan and strategies how to move forward. It is important to discuss where things stand; what needs to be accomplished; which audience needs to be reached, and then plan a path forward on the Marketing and Community Outreach fronts. Good planning empowers clients to allocate resources – capital and personnel – as advantageously as possible.

Messaging and Content a Strong Second Words matter.

Before producing an ad, video, website, brochure or mailer, and ahead of sending out a press release or a sales team, an entity’s message must be concise as to what services the company provides; what items the retail or online store sells; who the nonprofit helps, and for what the political candidate stands for. In a concise manner, the content also needs to convey the entity’s specialty; competitive edge and who it serves. Finally, all of the just-listed points need to be consistent on all platforms. We create the message and content in English, Yiddish and Hebrew, and we fit it accordingly to all formats such as print, audio and digital.

Jewish Community Data Data is indeed King.

We research and collect data of the Jewish community such as community growth, family size, and household income. This data coupled with our clients' own data, helps increase the effectiveness of the marketing planning.

Marketing Management Efficient and Effective

Many companies do not have a Chief Marketing Officer on staff. This leaves a void in the company when doing a marketing reboot, and this may cause the company to spend thousands of dollars more than needed. By managing marketing, AxlePR serves as the client's rep to all vendors involved to keep things flowing and to assure that the client does not get taken on a ride with bloated billing and unneeded services.

Creative and Placement Hit on every front and be seen.

If a client does not have existing creative vendors, AxlePR retains and oversees the creative teams to produce the needed marketing tools for newspapers, TV, radio, websites, social media, billboards and snail mail. AxlePR then oversees the distribution of those items. Tactical placements assure that a client’s product, company or campaign break through in a crowded market. AxlePR secures strategic placements for solid pricing in a way that enables clients to reach more people while spending less.

Media and Community Outreach Driving the narrative.

AxlePR helps clients channel their message via press and media opportunities including drafting and distributing press releases, talking on background or on the record with the media, and assisting the client in speaking with the media. We have extensive relationships in the New York media market, with members of the National Press, and with publications in specific ethnic markets. Companies and campaigns often must reach out to influential individuals to be successful or to mitigate a PR problem. We maintain professional relationships with public officials, influential leaders and power brokers from a verity of communities, and facilitate outreach efforts between our clients and those players.